Specialized Bicycles’ New Headquarters Paves the Road to Cycling Success!
Specialized Bicycle Components’ mission is to be the brand of choice for discerning cyclists. Whether for fitness, family fun, commuting, or adventure – the Specialized brand is known for innovation and performance.
To capitalize on their world-renowned brand, Specialized decided to renovate buildings 2 and 3 at their corporate campus in Morgan Hill, California to be the destination of choice for bicycle enthusiasts and bicycle retailers alike.
Ware Malcomb provided master planning, architecture, interior design, and civil engineering services for Specialized’s 55,000 square foot renovation project, including exterior building upgrades and interior improvements.
The brand’s signature fire engine red “S” and red roof archway are the first thing visitors notice upon approaching the building. Specialized wanted their brand to be instantly recognizable the moment visitors set foot on the campus.
Progressing into the hallway, temporary trees line the walls and center walkway. Projection screens frame the walls displaying videos of pro bicycle riders racing down a mountain and features their new mountain bicyles. This hallway is a constantly rotating exhibition hall showcasing Specialized’s latest product releases.
From here the path leads to the global conferencing center, which consists of offices, conference areas, a showroom and visitor touring facilities. Retailers from all over the world visit the showroom, to preview new Specialized products.
Specialized employees are encouraged to cycle to work so bicycles are sprinkled throughout the facility ready for an impromptu ride during the lunch hour.
One of the most impressive parts of the renovated space is Specialized’s R&D Center. This facility houses the first ever cycling specific wind tunnel. Working in conjunction with NASA aeronautical engineers, the Ware Malcomb and Specialized team developed a wind tunnel that is 100 feet long with a test chamber that is 16 feet wide and 10 feet tall. It is optimized for real bicycle speeds and is large enough to allow Specialized to test multiple riders at once, simulating group riding situations. It enables Specialized staff to test products such as bikes, helmets and apparel while a bicyclist is cycling. The wind tunnel is also used as an educational facility, where retailers can observe the testing in progress.
One of Specialized’s core values is sustainability. To reflect their commitment to minimizing waste, the project team incorporated sustainable features such as low emitting materials, improved day lighting, and reduced indoor and outdoor water use through efficient plumbing fixtures. Specialized has achieved LEED NC Gold certification by the USGBC for this project.
The Global Conferencing Center and R&D Center are now more reflective of the Specialized brand and culture. Throughout the built environment the use of mixed natural and innovative design materials, rustic bicycle parts, and sustainable design features such as natural day lighting are prominently on display. The Ware Malcomb Pleasanton team continues to provide ongoing services to Specialized’s 12-acre campus in Morgan Hill, California.